V-ZUG EXCELLENCE LINE
For V-ZUG’s Excellence Line, we developed a campaign built on the idea that every kitchen reflects the individuality of its owner. It is a place of comfort and authenticity, brought to life through architect Valerio Olgiati and former Formula 1 driver Romain Grosjean. The campaign combines creativity and data, using traditional research alongside AI tools to identify relevant themes and create personalized experiences. Launched in Switzerland and internationally, it features two cinematic TV spots supported by digital initiatives, social media, advertorials and print partnerships.
Main role: creative direction, art direction and script writing.
