AMNESTY INTERNATIONAL

We want a world where human rights apply to everyone. That is why we do not remain spectators. We do not look away when people become statistics. We see the people. And where others see barbed wire, we see where it can be cut.
With the call “Look where others are watching”, we launched a headline-driven campaign exposing the problems surrounding the World Cup. Every word was chosen to strike immediately, every dot on the posters symbolizing ten lives lost in Qatar.

Main role: creative direction and art direction