AMNESTY INTERNATIONAL
We want a world in which human rights apply to everyone. And exactly where they are violated, we are right in the middle of it. Because as spectators, we are powerless. We don't watch when people become victims of numbers. We see the people. We are not onlookers at the barbed wire. We see where we can cut it. If we look, we can also help.
Because what we see, the world sees. For the truth to come to light, we must “Hinsehen wo andere zuschauen” (Look where others are wachting).
With a headline-driven campaign, we want to draw attention to the problems surrounding the World Cup. Each headline should immediately grab the attention of the audience. But not only does every word have its meaning, each dot on the poster also stands for 10 people who have lost their lives in Qatar. The posters are designed to be as minimalist as possible so that the words have all the more impact.
Credits: Jung von Matt LIMMAT / Carsten Jamrow, Cansu Sezer, Andrea Schütz, Freddy Dreier, Elif Soysal