BURGER KING CHICKEN KINGS

In a diverse country like Switzerland, we asked: Team Spicy or Team Classic? With the slogan “Let your taste decide,” we launched a nationwide multichannel campaign where two flavor worlds collided. From TVCs to digital and social media, we made the audience part of the answer. The project was directed by award winning director Viviane Andereggen with music by Supreme Music Berlin, and enhanced through AI as a real time creative partner.
The result was faster ideation, higher visual quality and fresh styles—sparking a nationwide conversation.

Main role: creative direction and art direction