V-ZUG BRAND CAMPAIGN
The campaign underlines the brand's commitment to its Swiss origins. Under the umbrella of the "Swiss by origin", V-ZUG emphasises its connection to Switzerland and its values, which are reflected in its unique standards of quality and functionality. At the heart of every V-Zug design is a piece of Switzerland and precision for greater user comfort and durability. And it is precisely this Swiss origin that is the inspiration for the new brand campaign.
Main role: creative direction, art direction and script writing.
Developed at Jung von Matt LIMMAT.