GENEVA INTERNATIONAL MOTOR SHOW

At a time when traditional trade shows were losing their appeal, we were given the chance to reinvent the Geneva International Motor Show (GIMS) with a bold, future-oriented vision. Our mission was clear: bring “Mobility of the Future” to life and make GIMS once again the key meeting place for mobility enthusiasts.
We came up with an integrated campaign for the GIMS, which was the biggest data driven Campaign of Switzerland to this date. This included an app, an influencer and digital first campaign tailored to the needs and interests of the users, as well as an engine developed with Artificial Rome in Berlin that generated individual key visuals, each one a unique piece.

Main role: creative concept, art direction and screen design.