SAMSUNG. A TOUCH OF HISTORY

In collaboration with Samsung and PH Zug, we transformed the smartphone from classroom distraction into a powerful learning tool. The app lets students explore the “phones” of historical figures, diving into simulated chats, photos and playlists to experience history beyond textbooks. Guided quests unlock new content, turning passive learning into active discovery.
The response was overwhelmingly positive. Teachers and students alike found the app engaging and effective, leading to the release of an open source version for schools worldwide. With this project, Samsung and PH Zug redefined the role of technology in education, paving the way for more interactive and personalized learning experiences.

Main role: creative concept (co-creation) and art direction