With the new frankly app, the Swiss can take their private pension provision into their own hands. The target group is to be convinced of the importance of private provision and motivated to take it into their own hands.

With a digital-first awareness and activation campaign we are encouraging the whole of Switzerland to take private provision into their own hands. In the awareness campaign we make it clear that you shouldn't let anyone manage your private pension provision. Everything is optimised for people's online viewing habits.

The campaign's awareness measures include display, social, TV and print ads, cinema spots and OOH measures. During the customer journey, users come into contact with the advantages of Frankly at various online touch points. Each advantage of the app is played out several times by retargeting the target group and widely communicated as customized online ads.

Depending on their needs, interested users are guided to individual Customized Landing Pages on the Website.