V-ZUG EXCELLENCE LINE
For Swiss premium kitchen appliance brand V-ZUG, we positioned the kitchen as a personal reflection of self. A place of comfort and authenticity. Featuring architect Valerio Olgiati and former Formula 1 driver Romain Grosjean, the campaign combined creativity with AI-driven data insights to identify relevant topics and create unique customer experiences.
The rollout included two TV spots telling personal kitchen stories, a custom digital promotion for new Excellence Line products, and a mix of international and Swiss media touchpoints: digital, social, print, and advertorials.
Credits: Jung von Matt LIMMAT / Carsten Jamrow, Cansu Sezer, Andrea Schütz, Freddy Dreier, Elif Soysal