M-BUDGET “TGIM” CAMPAIGN

M Budget, the affordable brand of Migros, wanted to turn Mondays into something young people could actually look forward to, breaking away from the usual Monday blues. With the campaign “Thank God It’s Monday,” we surprised them every week with
52 social media content pieces a year, attractive promotions, contests and entertainment that made the start of the week a little brighter.

Main role: creative concept (co-creation) and art direction (co-creation)